Hope for ariang
Design transcends letters and colors on a page. It can often stand as a visual bridge between an organization’s purpose and their intended audience. No better example of this phenomenon occurred when we met Gabriel Bol Deng, teacher/speaker/activist extraordinaire, from Ariang, South Sudan. In creating a visual identity for his Hope For Ariang program, we were able to combine simple visual elements that quickly identify the program as one that is progressive, inclusive, real and wholesome. We ‘hope’ for many more opportunities to work with Gabriel and his very noble cause.
After sitting under a waterfall and summiting a mountain, we found our creative inspiration for this supplement drink. Pronounced “Cho-hey-co” this is very unique product embraces not only an assortment of natural ingredients but also a very rich history rooted in the Hawk Clan Seneca Native American tribe. Derived from the Seneca language, Chohehco’s literal translation is “that which sustains us”. Though a combination of modern science and ancient nutritional practices, Chohehco was formed. We provided a vibrantly unique voice for this one-of-a-kind product!
