Assante Design

Crow-Nan Productions

Assante Design — Mon, 09 Jan 2012 16:21:00 +0000

When you first set your eyes on the two Tims of Crow-Nan Productions, you can easily notice that these two HUGE individuals are not to be messed with. With their ability to kick-ass, choreograph fight scenes, kick some more ass, add timing and some bloody gore to a scene and did I mention kick some ass…?

Crow-nan Productions is an independent movie production house, specializing in sci-fi and horror movies. They came to assante design with one goal in mind, create an awesome identity and striking web presence. We set out researching some of the stuff they had done and other small production companies and came up with a youthful, edgy logo that we think really showcases how kick-ass Crow-nan Productions is.

Once the logo was complete, we turned our attention to the web. Using our collective brains and our vast knowledge of B-Movies, we came up with a site that both Crow-nan Productions, and assante design can be proud of.

Visit www.crownan.com

Danlee Medical

Assante Design — Thu, 15 Dec 2011 22:26:30 +0000

Danlee Medical owner, Joni Walton asked for the creative team at Assante Design to take Danlee Medical’s achievements and overall feel, to inspire a redesigned logo for the company. We were not only excited, but ready to meet the challenge head on. After a few meetings and direction from Danlee’s staff, we were on our way with a new, leaner, meaner (not really) colored logo that represents Danlee’s look into the future of their company. Many employees and local creatives have given our team their feedback, and might we say it’s been both complimentary and constructive in every way. A big THANK YOU goes out to the super awesome, and always enjoyable staff over at Danlee Medical, where we joined forces to turn out an amazing end solution that we are VERY proud of.

La Casita Cultural Center

Assante Design — Mon, 12 Dec 2011 22:09:27 +0000

La Casita Cultural Center came to assante design to collaborate on a project that would announce the soft opening exhibition of their newly acquired space. The exhibition, “Motifs, Evocations.” featured the work of six artists who are natives of Chile, Cuba, Colombia, Mexico and Puerto Rico and who now live in metro Syracuse. We chose to use bold complimentary colors to establish a strong visual language that wouldn’t overpower the artwork. The challenge presented was to design all pieces in both English and Spanish, which created a fantastic typographic dynamic in the program. Not only was it great to help spread the word about a great Cultural Center but it also gave us a chance to brush up on our Español.

OHA Girl Scouts Traveling Installation

Assante Design — Thu, 13 Oct 2011 14:51:41 +0000

After completing and seeing the SUNY College of Environmental Science and Forestry 100 year anniversary installation located in the ever so beautiful Moon library on SU’s campus, another member of the Onondaga Historical Association called upon assante design to help with their 100 Year Anniversary Traveling Timeline for The Girl Scouts. The installed traveling exhibit will be educating spectators and visitors all over The United States. The design consisted of many historical images and documentation placed into a time-line format that not only educated the public on the history of the Girl Scouts but also gave an aesthetic feel to the images. This project allowed us to display our artistic talents but also allowed us to become even more involved in another community project here in Syracuse. If this traveling exhibit comes close to your hometown over the next year on the road, please make time to see it if at all possible.

Note: This is the second installation/design/install project that assante design has worked closely with Media Finishings. Their attention to detail is top-notch and end results are perfectly done, not to mention the turn-around of these artisans being spot on… a big “thank you” goes out to Peter for working his magic in order to produce a beautiful piece worthy of mentioning.

Onondaga Historical Association

Assante Design — Wed, 12 Oct 2011 17:19:01 +0000

After completing & seeing the 100 year ESF anniversary installation located in the ever so beautiful Moon library on SU’s campus, another member of the Onondaga Historical Association called upon assante design to help with their 100 Year Anniversary Traveling Timeline for The Girl Scouts. The installed traveling exhibit will be educating spectators & visitors all over The United States. The design consisted of many historical images and documentation placed into a time-line format that not only educated the public on the history of the Girl Scouts but also gave an aesthetic feel to the images. This project allowed us to display our artistic talents but also allowed us to become even more involved in another community project here in Syracuse. If this traveling exhibit comes close to your hometown over the next year on the road, please make time to see it if at all possible.

note:: This is the second installation/design/install project that assante design has worked closely with Media Finishings. Their attention to detail is top-notch & end results are perfectly done, not to mention the turn-around of these artisans being spot on… a big “thank you” goes out to Peter for working his magic in order to produce a beautiful piece worthy of mentioning.

Ladies and Gentlemen, Marty Furgal!

Assante Design — Thu, 14 Jul 2011 17:52:40 +0000

In the beginning of February, 2011, Marty Furgal joined our team, and, after a few short months of bringing his “A” game, he graduated to the position of Assante’s new Senior Designer. Over eight years of hands-on production skills were in this kid’s resume and his eye for clean design complimented that. Marty has been a large contributor to the growth of our company and bringing what he did has enabled us to branch out to even more clientele, so Leonard Assante is very proud to consider Marty a part of his ever-growing team.

A man with his level of knowledge and talent is priceless, and Assante Design is lucky to have him joining the crew. Marty has given nothing but his best work for everything that has been put in front of him‚ and with a little bribe – a case of Pepsi or a handful of Reese’s cups – this kid brings it 110%. We’d like to welcome Marty on board. It feels good having you here!

We’ve Moved!

Assante Design — Thu, 14 Jul 2011 16:59:19 +0000

Almost 2 years ago, Assante Design changed its suite number to 501 West Fayette’s version of the penthouse – the third floor – where we met one of Syracuse’s most talented photographers, Brantley Carroll. Soon after, Brantley decided to pack up and head for San Francisco after being in that room for over 10 years. With him on his way, we were VERY interested in putting ourselves into some new digs.

Now we miss Brantley but, once the key changed hands, the desks were carried in and leveled, the floors were sanded/cleaned/redone, and the window treatments were finalized, well, let’s just say this – Brantley who? LOL!

As in any studio that we are going to be spending many long days in, we knew we had to do it right so we threw a fresh coat of paint on all the walls; stripped/sanded and poly’ed these AMAZING floors; fixed, tweaked, adjusted, and cleaned all of these glorious SUPER-TALL windows; and, last but not least, turned our attention to the now-gorgeous exposed brick. We are 250 miles away from the area but can you say SOHO?

One thing Mr. Landlord made sure of is that we knew the super-awesome and just cool-as-can-be six lighting fixtures are to be left alone, and we agreed. As we moved rather quickly and got everything just as we imagined, we are now enjoying our view of downtown Syracuse, and, every once in a while, the floors will shake, the air will be filled with the sounds of a diesel engine, and we all hear a louder-than-life ole’ horn from the train/neighbor across the street.

Our new studio space is something else! We have continued to grow as a company in the past four years in this ever-so-cool downtown Syracuse area, and this move has helped us along greatly. We have plans to bring together both 301 and 302 by breaking a hole and putting a door in, but, for now, we‚ are busy as can be and we’d like it no other way! With caffeine in the fridge, Pepsi’s all around, Kabuki (our designing mascot) sleeping on the couch, and the air filled with miscellaneous music from who knows where, this space has quickly become a great place for our creative minds to brainstorm!

SUNY ESF/OHA Centennial Celebration

Assante Design — Wed, 29 Jun 2011 16:48:44 +0000

The Onondaga Historical Society’s Historical Curator contacted us in February to design and layout a 9- (60″W x 36″ H) panel exhibit for the SUNY ESF Centennial Celebration. The design consisted of many historical images and documentation to be sized and placed into a format that not only educated the public on the history of the school but also gave an aesthetic feel to the images and information provided to us. We were excited about this design opportunity as it not only allowed for us to display our artistic talents here at assante design but also allowed for us to become even more involved in another community project here in Syracuse. When you get the chance please take the time and view the panels displayed inside The Moon Library at the SUNY ESF campus here in Syracuse.

Utica Boilers / Dunkirk

Assante Design — Tue, 28 Jun 2011 17:53:27 +0000

How exciting can you possibly make a boiler? After working with this large Utica based company last year they called upon assante design once again to bring light to their new product line/marketing approach. Our designers started out knowing more about print, paper, ink and web…..we are now more knowledgeable about wall hung and high efficiency boilers.

Szozda Gallery

Assante Design — Fri, 17 Jun 2011 16:15:27 +0000

Caroline Szozda-McGowen is no stranger to the art scene and in Central New York she’s top dog. When Caroline opened her illustrious gallery one floor below the luxurious Assante Design studios we knew we wanted to help her promote her passion. Caroline let us get to work the second we suggested a partnership. We did what we do do best. From identity to signage to business cards to handouts to her website, we had a blast creating the new face of Szozda Gallery. Considering Caroline is our neighbor and friend we decided on the mutually agreeable price of free.99. The work we did for Szozda paid for itself in fun and pride. We’re super excited to see Caroline succeeding in one of the most challenging markets around. Szozda Gallery is dedicated to promoting only local artists and as local artists ourselves Assante Design wants to keep that going! The tagline fits all too well with what drives us and what drives her as well… “For the love of art & the artists.”… well played Caroline. Well played.

The Lodge

Assante Design — Wed, 15 Jun 2011 17:38:59 +0000

Rarely do serenity and beauty come together in such a tasteful and well managed location. The Lodge, however, makes it look easy. They came to Assante Design asking for a beautiful promotional piece that would highlight the incredible services they offer. We jumped at the chance to work with The Lodge and couldn’t be happier that we did. We designed a fresh, clean and visually stunning (seriously, check out these pictures) 4-leaf, staggered cut, saddle stitched, bound book. Did you catch all that? Because their clients certainly did. They loved our work and we loved working with them!

The Coker Corp

Assante Design — Wed, 26 Jan 2011 21:16:47 +0000

The Coker Corporation is a certified MBE providing environmentally conscious paving, concrete, excavation, traffic control, and trucking services to homeowners, state agencies, general contractors, and direct to business. We are a third generation company that got it’s start in 1958. The Coker Corporation has many philanthropic pursuits, including sponsoring a youth basketball program for disadvantaged students; the coker phenoms.

concept: 7ply

Assante Design — Tue, 11 Jan 2011 18:38:27 +0000

A little over nine months ago, Leonard Assante began dishing out blank skateboards to local artist in attempt to create one of the largest and sickest art exhibitions in CNY to date.

Over 70 boards went out into the big bad creative world and 20 have been returned and are now on display at assante design headquarters in the Delavan Art Center and Assante Design wants you to step up.

What are you waiting for? Get on Facebook and snatch up the concept: 7ply application today!

Lorem pellentesque massa nunc phasellus

Assante Design — Fri, 03 Dec 2010 18:32:38 +0000

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Ridiculus diam aenean platea sit!

Assante Design — Fri, 03 Dec 2010 18:19:03 +0000

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Penatibus vut nec tincidunt, in!

Assante Design — Wed, 01 Dec 2010 11:58:12 +0000

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Assante Design’s Studio in a Magazine

Whitney — Fri, 01 Oct 2010 16:36:48 +0000

Roberts Office Furniture Concepts was recently featured in an article in Construction Contractors magazine. Our 301 studio space had an image insert in the article, as it was custom built by ROFC. Assante Design was also given the opportunity to put together the post-it branding elements for ROFC.

Check out the image and the article here : “The Best of the Best”

ASID – DNA Event

Whitney — Mon, 20 Sep 2010 21:12:22 +0000

American Society of Interior Designers (ASID) approached us earlier this year with an opportunity to develop all the elements for their annual networking event. We brought the DNA (Design • Network • Aspire) theme to life and designed, printed, and distributed: Letter from the President, Save the Date postcard, Vendor Sign Up self-mailer, Stickers, and the Event Program.

This project was very fun and energetic to work on and we at Assante Design feel privileged to have had the chance to create this for ASID.

DNA is running September 23 – 24th at the Turning Stone Casino.

Interested? Learn more at asidnyuce.webs.com

Assante Partners with Otto Media

Whitney — Thu, 02 Sep 2010 18:54:11 +0000

Assante Design has partnered up with Otto Media to offer clients a more rounded line of services from branding and print material to web work and media buying.

The Assante Design and Otto Media partnership creates a one-stop-shop giving our clients all the services their business needs without the Ad Agency price!

Press Release of One of Our Partnership Projects:

Bariatric Program Ignores Its Own Advice – And Gets Bigger

June 30, 2010 (Auburn, NY) – Carl A. Weiss III, M.D., Ph.D., has been leading Auburn Memorial Hospital’s Bariatric Surgery Center, a weight-loss surgery center, since 2005. After helping to change the lives of its patients for more than five years, the bariatric program is undergoing some changes of its own, including a new name and a new wing in the Hospital to accommodate its remarkable growth.

According to Scott Berlucchi, CEO at Auburn Memorial Hospital, the success of the bariatric program and the leadership of Dr. Weiss greatly contributed to the turnaround of the Hospital in 2007. Since then, Fingerlakes Bariatrics, formerly the Fingerlakes Weight-Loss Program, has more than doubled its patients and continues to grow. In fact, the Bariatric Surgery Center played such an integral part in bringing Auburn Memorial Hospital back to profitability that, in 2009, the Hospital was able to build four state-of-the-art laparoscopic and endoscopic theaters with the latest surgical technology.

Recognizing this growing demand, Dr. Weiss enlisted Otto Media (formerly Ottovonmo Productions) and Assante Design to develop and launch a new marketing campaign, as well as enter new realms of the web and social communities, as part of its rebranding effort.

“Otto Media and Assante Design understand these new concepts better than any other marketing organization that we’ve worked with thus far,” Dr. Weiss said.

The new campaign integrates traditional media with new Internet media marketing. It includes a new brand, logo, website, commercials and internet videos, and a new robust social media presence.

In addition to seeing the new commercial on TV, you can learn more about this multidisciplinary program and how to achieve significant weight loss success, as well as watch the commercials and videos, at the newly re-designed website, www.fingerlakesbariatrics.com, which will launch July 1. You can also visit the company’s new Facebook, YouTube, Twitter, and other social media pages.

The new hospital wing for Fingerlakes Bariatrics is scheduled to be unveiled in the fall of 2010. More information will be released closer to that time.

Rebranding of Fingerlakes Bariatrics

Whitney — Thu, 02 Sep 2010 18:49:19 +0000

Assante Design was highlighted, along with Otto Media, for the rebranding of Fingerlakes Bariatrics at Auburn Memorial Hospital.

“As for the upgrades to the brand image, Fingerlakes Bariatrics hired Otto Media and Assante Design to launch a new marketing campaign and handle public relations. The program has a newly designed website, fingerlakesbariatrics.com, and will reach out on social networks such as Facebook, YouTube, Digg and Twitter.”

View the full article here:

>>auburnpub.com

Westside Dental

Whitney — Thu, 02 Sep 2010 18:04:22 +0000

Identity Package

Roberts Office Furniture Concepts

Whitney — Thu, 02 Sep 2010 17:56:07 +0000

Roberts Office Furniture Concepts (ROFC) is a great local company specializing in new and remanufactured furniture. Assante Design is happy to say that they have been a client of ours for a few years now. We like them so much we even ordered custom office furniture from them!

ROFC is always coming up with new items to develop; including palm cards, gift tags for saplings and bamboo shoots handed out at shows, e-mail blasts, business systems, marketing materials, and much more. We are now talking about truck wraps, signage, and website edits…and look forward to anything else ROFC throws our way!

Political Campaigns

Whitney — Thu, 02 Sep 2010 17:55:58 +0000

Campaign Materials

100 Men… (or 400 Dollars)

Whitney — Fri, 13 Aug 2010 20:43:46 +0000

Karla Antelli approached us with this slight hurdle, take the existing ideas/concepts from the original book cover but make it AMAZING. A full redesign was in order… original icons & imagery from assante designs’ very own Whitney Daniels. The colors, the imagery & the typography treatment kept the book cover, clean, inviting and fun. The question mark/heart icon was in line with the tone of the book and it made Karla smile. Job Done.

East Environmental Group

Whitney — Fri, 13 Aug 2010 20:38:10 +0000

East Environmental Group contacted assante design to revisit & rebrand everything. We aimed for a cleaner, more simple feel but most of all, we needed to keep that overall approach that services people first, THEN businesses. The more images we put into place, the more we hit the mark. Working with Shewan was a very rewarding experience and EEG got a beautiful looking rebrand that hit the mark dead on.

Fingerlakes Bariatrics

Whitney — Fri, 13 Aug 2010 20:30:31 +0000

assante design was asked to team up with Otto Media (formerly Ottovonmo Productions) for an very interesting project… we had no idea how big it was to become. The rebranding of Dr. Carl Weiss & his practice within Auburn Memorial Hospital, Finger Lakes Bariatrics along with Allergan was no small feat. We worked closely with Dr. Weiss & Otto Media to develop all that was required. Website, identity, palm cards, inter-office brochures, signage… even the website all got the assante touch. Just goes to show you, you never know who might walk through that door.

ECR

Whitney — Fri, 13 Aug 2010 20:23:28 +0000

Marketing Materials

Say Yes Syracuse: Got civic pride?

Whitney — Tue, 13 Jul 2010 16:13:04 +0000

Article posted by CNY Link about the collaborative effort that made Say Yes Syracuse 2010 happen.

“Assante Design & Kocak Wordsmiths Ink, of Syracuse, collaborated with Salient Link, of Buffalo, to launch SayYesSyracuse2010.com, a free social networking website celebrating Syracuse and the Central New York region.

The project began in the middle of this winter complete with that economic gloom that hangs over even a normal upstate winter. As creative professionals the partners wanted to send some positive economic vibes out and see what bounced back.

Paul Kocak of Kocak Wordsmiths Ink had this concept, which he brought to assante design. Kocak was looking to return a favor to Assante, who had featured brief commentaries on marketing by Kocak on its website.

“I felt confident that leonard’s was the best shop to really make this thing shine in terms of graphic design.” Assante brought in Salient Link, who he knew from other website projects.

Salient Link added important interactive features that enable the website to be smooth, easy and welcoming for users. They all agreed on a site that was free of ad clutter with a life of its own.

The goal was to boost civic pride while promoting Syracuse and its surroundings as a land of economic opportunity with an inexpensive cost of living complete with many natural virtues. The plan also showcases the area as a creative hub.

Assante said, “naturally we want to use our own creative talents as an example. If it gets any of us work, fine. If it draws people to the Syracuse area, great. If it merely serves as a social networking venue to celebrate Syracuse, fine again.

In addition they wanted to have a loose parallel with the Say Yes to Education initiative in Syracuse, which is a national model.

Kocak Wordsmiths Ink, assante design and Salient Link consider it to be their contribution to the community.”

>>CNYLink Article

>>Post Your Own Yes!

We’ve Moved!

Whitney — Mon, 05 Jul 2010 13:15:03 +0000

Wow, we’ve had a busy couple of months! With the move to two new studio spaces and the surge of great new projects, we have had a jam packed year so far. We are still in the Delavan Center, but are now located on the other side of the building at 501 W Fayette Street, Suite 301. We also have a separate design studio in Suite 219. Give us a call if you want to stop by to see the new spaces. We’re always happy to show them off!

Assante Design
501 W Fayette St, Ste 301
Syracuse, NY 13204

Tut-tut

Whitney — Mon, 08 Mar 2010 16:07:16 +0000

“We’re never the cheapest,” says Till Hahn, 72, of Glasbau Hahn, makers of specialty glass in Germany. The firm has built display cases to house the Declaration of Independence in New York and the mummy of King Tutankhamen in Egypt. “Last year we had too little work, this year we have too much,” notes Hahn. Go figure. Go figure the cost of quality. (Brother, can you spare a diamond?)

Assante: truly ‘in’ design

Whitney — Tue, 23 Feb 2010 13:43:38 +0000

Leonard Assante was featured on the front page of the Syracuse City Eagle. See what Ellen Leahy wrote about him and assante design:

What is it about Brooklyn? I mean, in the character it creates within its populace? Take Leonard Assante, who nine years ago, found himself in Syracuse, and never left. He’s got the heart and soul of a true Brooklyn Dodger, with a good measure of 21st century skills and street smarts.

“Where I come from you always return a favor,” Assante said. The man is an artist and designer, a visual communication expert and the owner of Assante Design, which is located in the Delavan Center on West Fayette Street in Syracuse.

Today’s clients
Any client of Assante gets Leonard’s brain trust. The guy thinks about your business all day and into the night. How to tell your story. The creative is not about hype, awards or the latest spin. It’s about truth telling, and old fashioned marketing: How to bring you, your business, your product to the market in the clearest, most efficient way that gets noticed in a world of messaging.

“No matter what the project at hand is, it has to be intriguing and it has to be effective,” Assante says.

He gets his whole creative team on it right away, too. He said, “No time wasted, I don’t want to miss the opportunity of a good idea right after a creative briefing with clients.”

Assante Design does create for big organizations and institutions such as Welch Allyn, JGB Properties, Cornell University and local hotels, but the firm also specializes in working with small business, and especially, start ups.

Although Assante Design has many out of state clients, the firm brings their print, promotional and production work to Central New York. Assante is adamant about keeping the work and the money in CNY. Working, thinking, breathing, shopping, investing in the local economy is his mindset. Syracuse First has a great saying and Assante lives by it “Buy Local or Bye Bye Local.”

In the beginning – strictly urban
Once you meet Leonard Assante, you will never forget it. He is the oddest mix of in your face and polite; big kid and the perfect gentleman; Very hip to today, yet a throwback to the post World War II American Dream values.

He says he grew up in the streets… not the tough streets, rather the edgy urban scene that the streets portrays.

He sees every little bump and the cracks in his environment. He likes to maintain his connection to that “It’s what I’m about,” he said. This perspective started very early from snappin’ ollies all over his neighborhood on a skateboard, and then, as a flatlander on a BMX bike. His sense of timing and balance got him a full-fledged Reebok sponsorship. He further expressed his senses in Total Distortion, a ratty zine’ he started in his basement at the age of 14. A little later on, he took his artwork to the streets in the form of graffiti, then into the classroom at the School for Visual Arts in NYC.

But that wasn’t enough, he worked on his portfolio doing freelance graphic design for any and all clubs in NYC… The Tunnel, The Roxy, Twilo, Palladium, Club USA, you name it, he did it. ALWAYS hustling the work, NEVER the clients.

Life in CNY
Assante, 39, is passionate about his young family. You can tell in the way he talks about his wife Amy, and 15-month-old son, Gian Michael. Amy was born and raised in Auburn and is owner of The Church Salon on East Fayette Street in Armory Square with longtime friend Jeff Church. As Leonard says, “My wife is gorgeous, both inside and out.” The couple met on Myspace. She feel in love with his photography; he her attitude. Leonard gets the six degrees of separation of Central New Yorkers and their generous, cynical ways. It is definitely home for him. He now gets his adrenaline fix by off-roading and rock crawling. He and a couple of his closest friends started the largest jeep club in upstate New York; www.cnyjeep.org. If you own a jeep, you have to check it out.

Need solid & effective visual communication for your business?
Contact Assante directly at creative@assantedesign.com, call the team at 315.470.0404, visit the company’s Web site at assantedesign.com or just stop by and visit his space at the Delavan Center on West Fayette Street. The Assante team is always ready to introduce themselves to the work they create, the spaces they’ve reinvented, or the mindset of what creative stuff they are working on that day. At Assante Design, “it’s creative, it’s effective, it’s all good.”

>> Syracuse City Eagle Article

Welcome to Bhutan!

Whitney — Wed, 17 Feb 2010 13:36:58 +0000

It is said that in Bhutan a handshake is no small gesture. Two hands are cupped over your hand; the greeter’s head is in a half bow. Very deliberate, very present, fully engaged. Think of that as you greet a prospect or client. Online or in print. Are you giving an attentive handshake? Or going all digital? (Not that there’s anything good about that.)

Pawcasso 2010 Event

Whitney — Fri, 12 Feb 2010 15:19:46 +0000

Do you like animals? Do you like art? Then come to Pawcasso 2010, an annual event to raise money for Spay and Neuter Syracuse (SANS), a non-profit, low cost spay and neuter clinic.

The event features a silent auction of fine art by, for and about animals. It’s a great opportunity for artists to show their work to the public and help the effort to fight pet overpopulation. This year Pawcasso will also feature an extended student art section and a private reading area with nationally recognized Animal Communicator Colleen Nicholson.

It all goes down…
WHERE: Palace Theater on James Street in Eastwood
WHEN: Saturday February 27th, 5-9pm
$10 donation at the door

For more information please call 315.422.7970 or visit their web site at www.spayandneutersyracuse.org

Syracuse First: Networking Event

Whitney — Fri, 12 Feb 2010 15:18:33 +0000

February Mixer!

Please join us for the next Syracuse First Member Mixer hosted by Strong Hearts Cafe, a local fully vegan restaurant with delicious sandwiches, soup, breakfast, desserts, snacks and MILKSHAKES!

This month’s events features experts on the power of social media. Social Media platforms enable you to create relationships with your customers outside of normal business happenings. It can be very cost effective marketing too.

WHERE: Strong Hearts Cafe / 719 E. Genesee St. / Syracuse, NY 13210 / 315.478.0000
WHEN: Tuesday February 16 / 6pm – 8pm (presentation will begin at approx. 6:30)

This event is free and open to anyone interested in learning more about the power of Syracuse First and the Buy Local movement.
*There is a suggested donation of $5 to help off-set costs of food and beverage*

Brand new “Locavore” t-shirts will be available for $10

What Exactly Is Branding?

Leonard Assante — Thu, 21 Jan 2010 21:35:51 +0000

Branding is the sum total of a company’s identity — from its name and logo to every piece of communication, internal or external — to every encounter every customer or potential customer has with it. A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experience.

A Logo does not make a brand. Many companies struggle with the challenge of building a strong brand and get caught in the myth that a logo is a brand. We like to challenge that myth. A well designed logo and corporate identity is important but it is just the starting point of building a strong brand that will attract potential customers. Brand strategy impacts all the potential contact points and experiences you have with your customer and is much more than your logo.

How you communicate with your customers. What level of service & support you provide them. How you engage them and meet their needs also are important aspects of your brand. Building a brand takes time and a step by step strategic approach. assante design will continue to move forward for all new startup businesses that contact us for their identity, brand and print material. When we sit with potential clients, we not only take into consideration their budget but their ability to stand behind what we build for their visual representation as well. It’s not as complex as many may tend to make it seem. At assante design, we live, breathe and strive for constant upkeep of our brand in this marketplace. Give us a call and see what assante design can do for your business.

JGB Properties

Leonard Assante — Thu, 21 Jan 2010 21:06:49 +0000

JGB Enterprises, Inc., is no unfamiliar name in the town of Syracuse. When the time came for a visual identity face-lift of their properties division, assante design had the pleasure of working on the project with the team at JGB Properties, LLC. The team allowed us to create a youthful, flowing, sleek and updated treatment of the three infamous letters synonymous with one of a kind properties, restoration and famous landmarks that have received the JGB treatment.

Breakaway Transport

Leonard Assante — Thu, 21 Jan 2010 20:56:53 +0000

Breakaway Transport contacted us over four months ago. We started with a visual identity and quickly went to palm cards, direct mail, web site and even soft goods. Breakaway Transport will continue to grow with assante design as their needs are consistently changing.

Danlee Medical

Leonard Assante — Thu, 21 Jan 2010 20:44:54 +0000

assante design has been working with Danlee Medical Products, Inc. for over five years. From magazines to self mailers to product showcase and even their 130-page product catalog, assante design has been their for whatever they required. Working with a company like Danlee is always a pleasure, as their growth also warrants constant ideas and trendsetting approaches to their marketing. We hope to continue our relationship with Danlee for another five years…and then some.

Content! Content! Content!

Leonard Assante — Thu, 07 Jan 2010 20:41:34 +0000

Whatever happened to location, location, location? It moved online. Website visitors want content and they want it now. It’s grab and go. But what is content? It invites, asks, converses, answers, whispers, cries, suggests, nudges. Content is show and tell, happily married to each other (or at least in a civil union). Content is word + image + imagination + invitation. And it happens by design.

Wordsmithereens

Assante Design — Wed, 16 Dec 2009 17:43:09 +0000

“You talkin’ to me?” Yeah, it’s one of the most famous lines in cinema. But do you remember that Travis Bickle in Taxi Driver was talking to himself in the mirror? I do that a lot in my so-called marketing. We all do. (Hey, you have to start a conversation somewhere somehow!) T.S. Eliot said that a poem is not even finished until someone reads it, even if it’s only the poet. So if new-business buzz is all about conversation, let me say this: if it’s a mirror I’m talkin’ to at least let it be one of those two-way gizmos, like in police interrogation rooms. Eavesdroppers and voyeurs invited. (Am I finished?)

Paul Kocak • Kocak Wordsmiths Ink

www.kocakwords.com

Advion

Leonard Assante — Tue, 15 Dec 2009 20:05:39 +0000

A long standing client of ours, we have been lucky enough to help jumpstart the Advion brand. Starting with a full logo redesign then creating postcards, folders, miscellaneous collateral material and even flash animations.

Email Newsletter: We had no idea…

Assante Design — Tue, 15 Dec 2009 19:25:55 +0000

Last month, assante design brought to everyones attention that we were sending out our first email newsletter… we had no idea it was going to be embraced by so many local businesses.

With the launch of our brand new e-mail newsletter, it brought four big local names to our creative table to discuss new projects. We already created new relationships and have rekindled some old ones. The email blasts are opening our eyes to what can be achieved with not just viral marketing but word of mouth as well.

If you wish to receive our newsletter, click on the following link to be taken to the newsletter subscription page.

http://assantedesign.com/newslettersignup/

We look forward to connecting with more of you!

Launch of E-mail Newsletter

Assante Design — Thu, 03 Dec 2009 19:12:22 +0000

Assante Design is continuing to grow, and expand it’s reach into the world wide web.

Last month we launched our brand new e-mail newsletter, and it was met with great success. We already have created new relationships and have rekindled some old ones.

If you wish to receive our newsletter, click on the following link to be taken to the newsletter subscription page.

http://assantedesign.com/newslettersignup/

We look forward to connecting with more of you!

SyracuseFirst

Whitney — Wed, 18 Nov 2009 21:31:23 +0000

SyracuseFirst is a newly formed organization promoting the benefits of supporting local businesses. The first major event is the Shop Syracuse Week, for which we designed a poster that hangs in many local shops and restaurants, as well as a hand out postcard.

Locavore t-shirts have arrived! Assante Design teamed up with Chris Fowler/President-Syracuse First to create t-shirts that promote locally grown, locally served and locally manufactured products in Syracuse, NY. Contact Syracuse First to find out how you can get your hands on one.

>>SyracuseFirst.org

assante partners with Syracuse First

Assante Design — Thu, 15 Oct 2009 20:08:12 +0000

An initiative of native-Syracusan Chris Fowler, Syracuse First aims to encourage residents to think before they purchase something. We all know that Upstate has seen better days, and we agree that rebuilding a healthy local economy starts with supporting local businesses.

>>SyracuseFirst.org

AnCor, Inc.

Leonard Assante — Wed, 07 Oct 2009 15:00:56 +0000

This architecture and construction firm needed a streamlined and modernized website that showcased their highest-profile projects. We simplified the entire site while adding a larger portfolio section.
>>View the Website

Launch of Redesigned Website

Assante Design — Fri, 02 Oct 2009 08:07:47 +0000

After taking stock of all the work we’ve done in the past year, and how happy we are with it, we decided it needed to be showcased in a totally redesigned website. This site will be constantly updated as we complete our newest work, so stay tuned. Our collateral materials have also been redesigned with the theme of our work environment. Being housed in the Delavan Center provides unique and comfortable surroundings, and made for an easy subject to design around.

We’re expanding!

Leonard Assante — Thu, 01 Oct 2009 13:08:01 +0000

Companies throughout Central New York and around the country who recognize the importance of partnerships and customized solutions are turning to specialized design firms like assante design. With this increase in demand, we’ve decided to expand into new digs within the Delavan Center located in Downtown Armory Square. The Delavan Center has been great for us creatively as well as convenient for our clients. The added space will allow us to concentrate on customer service, and provide additional space for client meetings and presentations. The expansion is taking place this week, and the studio will host an open house and its first client showcase in the near future.

Hotel Clarence

Leonard Assante — Tue, 29 Sep 2009 16:15:35 +0000

A renovated turn-of-the-century building was opening as a new hotel in the Finger Lakes and was in need of a strong identity that was tied to the movie ‘It’s A Wonderful Life’. We started with the logo, and have since designed their stationery, website, and marketing materials.

>>View the website

DiVINE Kitchen & Bar

Leonard Assante — Mon, 28 Sep 2009 17:58:10 +0000

Nestled inside the Hotel Clarence, DiVINE Kitchen & Bar is the creation of chef Ed Moro. It boasts some the finest American cuisine in Upstate NY, and we always look forward to our next visit. The logo and fancy napkin wraps were created by us!

Sapphire Staffing

Leonard Assante — Wed, 23 Sep 2009 18:14:58 +0000

This local staffing agency found themselves operating in an industry of office life colored only by shades of gray. This contrasted heavily with the appearance and attitude of their young and energetic team. Given a challenging time frame, we were able to highlight the uniqueness of the business owner, while tying it to the business operations themselves.

Meghan Thomas Photography

Leonard Assante — Wed, 23 Sep 2009 18:11:19 +0000

A young and talented photographer needed to step up to the next level with her company identity. She was excited about the more personal aspect of the hand-drawn elements in the logo, as it fit her personality well. We continue to work with her on all of the promotional and marketing materials, and enjoy every project.

Cornell

Leonard Assante — Wed, 23 Sep 2009 14:54:01 +0000

One of our most favorite clients on earth continues to give us all the freedom we could ask for in designing their marketing materials. That makes us happy. BIG RED!!

Eureka! Tents / Johnson Outdoors

Assante Design — Wed, 16 Sep 2009 13:47:39 +0000

This annual brochure for Eureka! Tents’ May Promo had to be condensed from a larger piece that we did the previous year. Both the size and number of pages was reduced, but the same amount of information was being included! The result was a handy little 8-pager packed full of product details.

We were approached to help out with a brochure for a soon to be released product that no one had any image or example of that we could use for the layout. Trying to make something out of nothing, assante design called Robert Mescavage to help out. Top notch photos is what we got in return… Thanks Bob.

® robert mescavage photography

Emerson Oil

Leonard Assante — Tue, 15 Sep 2009 14:27:11 +0000

An old client of ours, Emerson Oil has been in business for almost 80 years. They needed a clear and simple site that was editable on their end. A Content Management System is employed for the client to update news and specials.
>>View the website

Bitter Oleander Press

Leonard Assante — Thu, 10 Sep 2009 19:01:17 +0000

Ahhhhh, book design. We feel very fortunate to have this job under our belt, as it was as fun and stress free as can be. Typically more freedom is given in the creative process for book covers, and this was no different. We felt more pressure from the ghost of Vincent than anyone else.

Open Atelier

Leonard Assante — Thu, 03 Sep 2009 19:48:57 +0000

This architectural firm up and moved from California to Central New York, and needed to rebuild a brand that related to their approach to modern architecture. We started with a logo and stationery, and have since designed a folder, brochure and magazine ad. Keep it coming.

Shawn Zachary Design

Leonard Assante — Wed, 02 Sep 2009 19:45:35 +0000

This two-man interior design and renovation company relocated to Syracuse and was looking for an identity that was modern and sleek. The subtle touches of color related well to their tasteful approach to interior design.

Syracuse Lawn & Maintenance

Leonard Assante — Wed, 02 Sep 2009 18:57:23 +0000

Many landscapers and lawn cutters are as known for their unsightly appearance as they are for their work, but some businesses aim for success right out of the gate. That was the case with Syracuse Lawn & Maintenance, with the owner looking for a reliable and recognizable brand that could consistently perform as hard as his employees. Business hasn’t been better, and we cherish the success stories that are phoned in regularly.

>>Syracuselawn.com

Continuum

Leonard Assante — Tue, 01 Sep 2009 20:42:46 +0000

Continuum was a growing technology company in need of an identity that was as current as their business offerings. We were able to provide them with a new logo, stationery, and website.

>>View the website

Clean Start

Leonard Assante — Tue, 01 Sep 2009 20:05:50 +0000

This office cleaning company was looking to expand and franchise their business, so it was up to us to give them a bright and clean identity.